In April 1929, on the eve of the Great Depression, 21-year-old
A qualified tailor and passionate connoisseur, he understood the times he was living in. He also envisaged a future in which every man would have the possibility of wearing a suit that met the highest standards of craftsmanship.
In the beginning, his was still a small, traditional shop where customers ordered garments which were then custom-made. Yet the future he foresaw was not one of conventional tailoring, but one in which industrial finishing played the decisive role. His motto: “Workshop made – sartorially finished”.