1929 – THE PIONEER

In April 1929, on the eve of the Great Depression, 21-year-old Eduard Dressler opened a tailor’s shop for men’s suits in Großostheim, a town in Bavaria located on the Main River.

A qualified tailor and passionate connoisseur, he understood the times he was living in. He also envisaged a future in which every man would have the possibility of wearing a suit that met the highest standards of craftsmanship.

In the beginning, his was still a small, traditional shop where customers ordered garments which were then custom-made. Yet the future he foresaw was not one of conventional tailoring, but one in which industrial finishing played the decisive role. His motto: “Workshop made – sartorially finished”.

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Eduard Dressler