That same year, the brand was awarded the TW Forum Prize for outstanding achievement in the textile industry. Heinz Dressler received another very special distinction for his efforts: the Order of Merit of the Federal Republic of Germany.
At the end of the 1980s, DRESSLER evolved into the brand
The collections were expanded and a line of womenswear was added. Production of licensed goods contributed significantly to the company’s success at the time. Major brands such as Etienne Aigner, Burberry, Davidoff and, later, DAKS appreciated the company’s top-drawer product philosophy. At the turn of the 21st century,
Because of the ongoing growth of the
In the 1990s, Heinz Dressler remained cognisant of his responsibility toward his employees and his promise to lead the company as his father had. He therefore decided, despite higher labour costs and current trends, to continue manufacturing the firm’s products exclusively in Germany. Only in 2002 was production expanded abroad, with some processes carried out on manufacturing lines dedicated exclusively to
Even in an age of globalised processes, each item is still crafted to meet German quality standards. It also undergoes continuous quality control and the complete final inspection takes place in Großostheim. To that extent, nothing has changed, even today.