THE END OF AN ERA

Eduard Dressler died on 14 August 1981 at the age of 73. His son Heinz took on the role of managing director, determined to continue leading the firm as his father had.

That same year, the brand was awarded the TW Forum Prize for outstanding achievement in the textile industry. Heinz Dressler received another very special distinction for his efforts: the Order of Merit of the Federal Republic of Germany.

At the end of the 1980s, DRESSLER evolved into the brand EDUARD DRESSLER, increasing its national and international acclaim. Its list of customers was made up exclusively of premium retailers and haberdashers. The company supplied some 850 clothing retailers in Germany and abroad. Another success factor was the delivery of customised orders and items – even if the body measurements differ substantially from the norm.

The collections were expanded and a line of womenswear was added. Production of licensed goods contributed significantly to the company’s success at the time. Major brands such as Etienne Aigner, Burberry, Davidoff and, later, DAKS appreciated the company’s top-drawer product philosophy. At the turn of the 21st century, EDUARD DRESSLER was the most longstanding and largest producer of licensed goods for Burberry, London. At the time, almost the entire range offered by Burberry in Europe was made by EDUARD DRESSLER.

Because of the ongoing growth of the EDUARD DRESSLER brand and the increasing focus on it, the company gradually stopped producing licensed goods in the following years.

In the 1990s, Heinz Dressler remained cognisant of his responsibility toward his employees and his promise to lead the company as his father had. He therefore decided, despite higher labour costs and current trends, to continue manufacturing the firm’s products exclusively in Germany. Only in 2002 was production expanded abroad, with some processes carried out on manufacturing lines dedicated exclusively to EDUARD DRESSLER products.

Even in an age of globalised processes, each item is still crafted to meet German quality standards. It also undergoes continuous quality control and the complete final inspection takes place in Großostheim. To that extent, nothing has changed, even today.

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Eduard Dressler

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