SINCE 1929

In 2003, following a corporate crisis and subsequent bankruptcy, all the company’s processes were reviewed and reorganised. Lars Kröckel took on the role of commercial manager, responsible for production, financial affairs, human resources and logistics. In 2004, the family-run company became part of Brinkmann Gruppe Herford.

The new owners, also a family-run enterprise, invested substantially in the restructuring, and a logistics facility was built on the company’s new premises in Stockstädter Straße in Großostheim. Thanks to the facility’s state-of-the-art, product-specific conveyor technology, extreme care could be taken when handling and storing goods. At the same time, the company’s proven, unique inspection procedures were maintained in the new location. Experienced tailors and clothing specialists examined every item before it was delivered to the customer. A sales outlet was also opened on the company premises.

Revitalised, the company looked confidently to the future, setting its sights squarely on the EDUARD DRESSLER brand and production of the brand’s premium-quality products.

In 2007, the policy of introducing and expanding new product lines was continued following a number of successful launches. An outstanding example of this growth was the new EDUARD DRESSLER Casual Wear line, which proved very popular with customers. Moreover, additional product groups such as trousers and shirts were offered. The firm’s marketing activities also underwent a strategic realignment and new channels for national and international sales were established.

In 2011, Heinz Dressler, son of the founder, left the company to enjoy his much-deserved retirement. His successor as managing director (sales, product management and marketing) was Dieter Reinert, who had already spent many years working closely together with him, playing a key role developing the brand and its products.

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Eduard Dressler